June 20th, 2008 New Arrival :: Initium Sunglasses

We recently put out a case of new sunglasses from Initium with some 20 styles and colors. There are quite a few styles and a variety of pricepoints. The quality on these things is head and shoulders above almost all of the ‘luxury’ brands out there. The reason for this, and what most people don’t know, is that almost all of luxury brand sunglasses are produced by a licensee, who just cranks out tons of sunglasses and slaps whatever logo on the side (that’s why they alway seem to last about 3 months).

Initium on the other hand has all their frames made in Italy using the finest acetates (plastic) and professional-grade optics (They were one of the first to introduce gradient polarized lenses). Take one look through these things and you will be blown away by what you have been missing. Here is a pic they just sent me of Matt Damon on the set of a new, yet-to-be-named movie wearing the Morning Glory sunglasses:

You can see a few more styles after the jump…

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