Check out THIS article from New York Magazine about the ‘extreme’ childhood of Alex Goldberg.
If you catch him leaving school or going to basketball practice, Alex can seem like any other New York kid. He has long shaggy hair and big round cheeks, and looks young for his age (he turned 14 last month). He’s student-council president at his private school on the East Side. According to his Facebook profile, he likes “Golf, Tennis, Baseball, basketball, Soccer, Knicks, Waterskiing” and musicians like Akon, “Weird Al” Yankovic, and Black Sabbath. He likes to skateboard. He likes cool clothes. He talks a lot on his cell phone. He worries about girls he likes and whether they like him back.
But Alex isn’t like other boys his age. He’s had free rein over the streets of Nolita since before he can remember, and he quickly learned the rules of that playground, turning his relationships with the neighborhood’s shop owners into access to free gourmet meals and designer clothes and trendy sneakers, then turning those freebies into even better stuff (like courtside Knicks tickets), and leveraging those perks into even more valuable things, like connections to athletes, rappers, nightclub owners, and so on. On any given day after school, you can find him strutting down Elizabeth or Mulberry or Mott, past the foundations of his barter operation. He’s worked at Supreme, the clothing store and skate shop on Lafayette. He’s helped the chefs at Peasant. On Sunday mornings, he likes to get to DiPalo’s early, before the noon rush, and stretch the mozzarella with Louie, the cheese store’s owner, and kibitz with Violanda, his 80-year-old mother. He helps out at Papabubble, a designer candy store that opened recently on Broome Street, and hawks peanuts at Vinny’s Nut House on Mulberry and Grand. “He’s like a man trapped in a baby’s body—that’s how I always describe him,” says Vinny Peanuts.