March 5th, 2008 Leica M8 :: Digital Rangefinder

Leica has always fascinated me. Few other brands poses the customer loyalty and/or fanaticism of the famed German brand concepted in 1913. For some reason, the brand seems equivalent to a subtle, but commanding wristwatch or maybe even a Visvim jacket. All the details are manicured out and the right person knows just why they paid so much for what otherwise might be mistaken for a mundane object. Photographer David Perez put it nicely:

“I recently went to my friends office and low and behold i see a new Leica M8 sitting on the desk. Now im not usually a jealous person but for a few minutes i was green with envy. I mean i own one of the best Canon Digital cameras they make and i have my own Leica M6 but i have been dreaming of this camera night and day since its inception. Why i dont know but there is something special about Leicas. When you wear one around your neck its like someone put a costume on you that said “Hey this guy is member of secret club dont fuck with him”.
Ive gone to stores where they would never give me the time of day and when i go back and have a Leica around my neck they walk up to me and say “good day sir can we help you today. Its like that old Eddie Murphy skit on Saturday Night Live where he dressed as a white guy and people at banks were giving him money when the Black people werent around.”

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