December 4th, 2007 Receipt Packaging :: NY Times
Interesting post on the NY Times ‘Moment‘ blog about the rise in use of reeipt packaging. We have gone back and forth with it at the shop, so I thought I would share:
A new frontier in the worlds of luxury (and luxury trappings) is the receipt package—a precious little envelope to carry your carefully folded proof of purchase. Borrowed from those connoisseurs of all things shopping and packaging, the Japanese, the conspicuously tiny envelope is in circulation at stores including J. Crew, Phillip Lim, Diesel, Louis Vuitton, Marni and Calvin Klein. “It’s these little things that make a difference,” says Millard Drexler, the mastermind behind J. Crew’s turnaround and its amped-up luxe quotient. “It says, ‘I really care about your shopping experience.’” (What these high-design disposables say about waste management, however, is another issue.) Prada’s embossed, stiff card stock is Milanese navy; Diane von Furstenberg’s open-top version has a sexy, low-cut back to expose its fuchsia interior; Jil Sander’s has a bold-lettered, starkly minimal style; R by 45rpm’s envelope is slightly rough, unbleached paper. Of course, the amenity has its practical purposes. As Diesel’s envelope puts it: “A token of our time spent together… And a keepsake for a change of heart.”
Waste of paper? Or a nice touch?
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