October 20th, 2007 Nigo :: A Bathing Ape :: Portfolio.com

Found a really interesting article done on Conde Naste’s Portfolio.com site profiling 36 year-old Tomoaki Nagao, more commonly known as Nigo, the man behind the label Bathing Ape. There are plenty of mixed emotions about the brand, there is no doubt he is an alluring character. The guy could probably be considered the foremost collector of pop culture in the world. In the article, which is a really detailed one spanning some 6 online pages, you’ll find details about the innerworkings of the brand as they sit at the crossroads of being a cult hit and, potentially, a major, publicly-traded fashion brand. Well worth the read…

Read more HERE.

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