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October 20th, 2007 Pharmacy Industry :: New Store in Milan :: New Arrivals

Wanted to let you guys know that we have just received our first shipment from the Italian label Pharmacy. Photos will be up shortly, but first take a look at their new store that just opened in Milan.

Read what HighSnobiety had to say:

“A mixture of an atomic bunker and the garage of your personal spaceship where raw concrete and unrefined wood suggest a post-industrial atmosphere inspired at Pharmacy’s latest collection “Sci Fi Fever”. The electric system runs along the walls through all-steel tubes spaced out by industrial switches. The writings on the wall of the mezzanine quote real comments people (fans and not-fans) left on PHCY’s website! The shop’s window is dominated by an impressive missile. The shiny white surface and the PHCY rosette play down it’s dramatic symbolism and emphasize it’s pure aesthetic value.

The store, while featuring lots of cold attributes such as concrete and other industrial features still reflects an overall warm atmosphere. Congratulations to the brand for this impressive move and translation of their company philosophy into a store.”

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October 20th, 2007 Nigo :: A Bathing Ape :: Portfolio.com

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