October 15th, 2007 Enter the 920 Calorie Breakfast Burrito :: Hardee’s

You know, I usually skip a big breakfast (mainly because I am in no mood to cook right when I wake up), but I might reconsider as Hardee’s has just unveiled this monster.

I do mean monster; this thing has two egg omelets filled with bacon, sausage, diced ham, cheddar cheese, and hash browns. Finally, the attentive waitstaff gingerly dribble some homemade sausage country gravy on top*. The director of marketing for the chain says that the burrito “makes this big country breakfast portable,”.

I love how marketing directors are designing food now. A food marketers dream: “The Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, has called the Hardee’s line of Thickburgers “food porn.” Take a seat ‘chefs’, cause ‘good’ doesn’t sell well enough!!!

The Country Breakfast Burrito is generally available for $2.69 by itself or $4.09 for a combo that includes hash rounds (in addition to the ones already IN the burrito) and coffee.

*I made that up.

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